That's right, agents don't want digital marketing. They want what digital marketing can do for them. That's what we try to exhibit at The Ohlson Group and The Safe Money Places Agent Network. Digital Marketing assists the agent in 3 major areas:
First, a digital marketing platform and process should help the agent write more business. And, it should result in a lower acquisition cost per sale. Second, it helps the agent retain his client base,which is important for today and tomorrow. Whether it's an Annuity or life policy on your client, it will result in a death benefit. Digital marketing, through its retention process, should make it easier for the advisor to work with the beneficiaries and be able to retain those funds in other financial instruments. Third, digital marketing will assist the agent/advisor in obtaining quality referred leads. As you know, not only are referred leads the best leads, they're also the most cost effective.
Yes, agents don't want digital marketing. But, they do want the results of a solid digital marketing plan. Building a quality website is only the beginning. The website will be viewed as an old billboard with old information unless there is changing quality content that is timely and of value to your audience. We will then start to develop plans to drive people to your site. Unfortunately, it is not an overnight job. Nor, will it make you an overnight sensation. It is, like everything else that we do, a process that needs strategy and tactics to ensure success.
First, a digital marketing platform and process should help the agent write more business. And, it should result in a lower acquisition cost per sale. Second, it helps the agent retain his client base,which is important for today and tomorrow. Whether it's an Annuity or life policy on your client, it will result in a death benefit. Digital marketing, through its retention process, should make it easier for the advisor to work with the beneficiaries and be able to retain those funds in other financial instruments. Third, digital marketing will assist the agent/advisor in obtaining quality referred leads. As you know, not only are referred leads the best leads, they're also the most cost effective.
Yes, agents don't want digital marketing. But, they do want the results of a solid digital marketing plan. Building a quality website is only the beginning. The website will be viewed as an old billboard with old information unless there is changing quality content that is timely and of value to your audience. We will then start to develop plans to drive people to your site. Unfortunately, it is not an overnight job. Nor, will it make you an overnight sensation. It is, like everything else that we do, a process that needs strategy and tactics to ensure success.
I am very proud of the digital marketing services and support that we provide at The Ohlson Groupto our Safe Money Places Agent Network members. Plus, we have enough experience in this business, along with quite a bit of experience understanding human nature, that we combine the trusted print and voice with the digital tools. So, does this sound daunting? Well it probably does if you don't have a partner in this new venture. That’s where we step in.
We are (and I hate to sound trite) an organization with a turn-key package. Let us show you how we can assist you in being the go-to person in your financial community. Let us show you how we can enhance your credibility in your market. And, let us how you how, over time, we will increase traffic to your site and fill your funnel with referred leads over time.
One final thing... did I mention that there is no cost to you to get your digital marketing program up and running? All we require is a significant amount of annuity and/or life business to The Ohlson Group. Give us a call at 1-877-844-0900 and let us take you for a spin down the digital highway.
Until next time... good selling!
We are (and I hate to sound trite) an organization with a turn-key package. Let us show you how we can assist you in being the go-to person in your financial community. Let us show you how we can enhance your credibility in your market. And, let us how you how, over time, we will increase traffic to your site and fill your funnel with referred leads over time.
One final thing... did I mention that there is no cost to you to get your digital marketing program up and running? All we require is a significant amount of annuity and/or life business to The Ohlson Group. Give us a call at 1-877-844-0900 and let us take you for a spin down the digital highway.
Until next time... good selling!
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