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The 5% solution: winners all around

3/27/2017

You need more sales. To get more sales, you need pre-qualified prospects, under favorable circumstances and on a regular basis. Take a ride on the "5% solution” with me if you would.

Situation: The advisor has a $5 million block of annuities. Some of your clients have this annuity earmarked to be passed on to kids, grand kids, charities, religious organizations, etc.

You clients know that the question is no longer if they will die, but when they will die. Mortality has crept up on them. They wished that they had more life insurance. They think that it’s hard to obtain.

They don't want exams or blood draws, and they don't want to go into their savings to pay the premium.And, they know that the smaller Social Security check will go away (if they have a spouse) when one spouse passes on.

How will they live without that money?

Here is the answer:
Our research suggests that 20% of your $5 million book will participate. 20% of $5 million is $1 million.

So, we take 5% of the $1million annuity block that takes advantage of the 5% solution. That is $50,000 of life premium... simplified issue and no exam. We are now purchasing whole life to help offset the "lost social security check."

The advisor will make 90% (or somewhere around that number) in commissions or $45,000... plus renewals for life.

If I have your attention, give us a call at 1-877-844-0900. You will be helping your clients and also helping yourself. This is a great topic for your clients’ periodic review.

Until next time... good selling!

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Confused and concerned advisors in need of assistance

3/20/2017

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Confusion doesn't do justice to the state of the financial services industry. This all started out with a "solution in search of a problem." The DOL rule is here to stay in one form or another. And, our industry is resilient and will fire back on all cylinders - we will be better than ever. But, there will be some casualties along the way.

Many IMOs, like The Ohlson Group, already have the solution regardless of the outcome after the delay. As a matter of fact, we have been part of the advisory group at AssessBEST where we have the solution for advisors, developed by advisors. As you know, this program handles all the fiduciary, compliance and suitability needs, but also functions as one of the best sales makers that have been seen in decades.

So, sometimes adversity brings about great discoveries. We have that with AssessBEST... with the financial institution ready to sign at some of the lowest fees in the business. So, if you are not familiar with AssessBEST, give us a call at 1-877-844-0900 and let us demonstrate how this can make the next 5 years the best in your business life.

But, there is more. Let's look…

How do you get in front of people?
How can you stop being invisible in your community?
How can you be the "go to person" in the retirement planning circle?

The answer: you need promotional help.
You need someone to build you the finest website in the business, stocked with current content that assists your prospects and clients in the decision making process. And, you need someone to pay for it and pay for the maintenance. You also need to have a program that drips on all of you clients and prospects 12 times per year. And, you need it to be done by someone else so you can focus on what you do best. What's that? SELL.

IMOs that are going to continue to prosper need to provide all of these services, and more. That is what we are doing at The Ohlson Group. We have one of the best Digital Marketing Managers in the business.  You just need some help so you can get rid of some of your "worry buckets." You know, the things that keep you up at right.

Let us help you lighten the load. We have the team, the tools and the desire to take you to the next level. When you prosper... we do too. You need help and a "partnership" approach. So, what's next?

Give us a call.  We will do the work, build the site, assist with a digital marketing platform, lower the acquisition cost of leads. All you have to do is give us a meaningful amount of business. What does that mean? We want to be your "go to” IMO in good times and in bad. So, let us help you sort out the facts and needs and get rid of confusion. Then, once you see our path to victory, concern will be replaced with celebration.

Give us a call at 1-877-844-0900 to learn more about our offerings.

Until next time... good selling!

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Prospects demand proof you're acting in their best interest

3/10/2017

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AssessBEST... assessing financial needs in retirement and meeting those needs with "Safe Money" and best interest insured recommendations.

Live your retirement... your way. The AssessBEST process is designed to live life your way, knowing that the "Best Interest” recommendations provides a path to guaranteed retirement income forever, plus recommendations regarding your protection and wealth transfer goals while accumulating wealth in a safe tax advantaged manner... that's your way.

The first step would be acting as any professional would. That involves making sure that we do more listening than talking. You see, this is your plan based upon your circumstances and your goals and dreams of the future. We will assess your current and future guaranteed income. We will place that number alongside your essential needs and expenses. Then, we will listen to your dreams and the timetable for completion. And, of course, the costs/investments associated with those dreams. We willtake a look and see if we have an income shortfall.

We also want to make sure that you feel comfortable and protected in the event of a long term care affliction, a chronic illness as well as critical illness scenarios. Of course, we want to make sure that we have "dream completion" in place. In other words, if you were to pass away prior to the dream being realized, a thoughtful life insurance policy can guarantee that your dreams will come true.

Many times people chuckle when we mention wealth transfer. Some clients feel as though their potential nest egg to be passed down is so small that it doesn't warrant the term "wealth". Well, we beg to differ. It is a fortune - it is not just what you have earned that needs to be passed down, but also what you have learned. Through AssessBEST, we will show you the most tax effective way to hand that money down in guaranteed fashion.

Finally, after your discussion, your AssessBEST Safe Money Rep will head "back to the workshop" and craft a recommendation. An appointment will have already be calendared to discuss your plans, address your "worry buckets" and attack all in the order of priority that you gave during the assessment meeting.

So, AssessBEST is, for many people, the start of their retirement planning road map. For many, we consider it a maintenance plan to make sure we keep you safe in in the proper "retirement lane." And, for most AssessBest clients, this plan will be reviewed, altered, amended or "signed off" on during our regular periodic reviews.

AssessBEST… asking questions, getting thoughts and providing individual "best Interest " recommendations so that you can live your retirement... your way.

Until next time... good selling!

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Many times being good is not good enough

3/3/2017

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I am sure many of you have read some of Jim Collins great books. I am now referring to his book "Good to Great."  In this book, and I paraphrase, he states, "Over the long haul, there is a problem with just being good." He continues, "Businesses, over time, break one way or another. Eventually, the few become great and the rest will ultimately go away."  I believe this is more true today than ever before.

I also contend that "being good" is just what people expect.  Plus, how in the heck do you show that you are good? Social media, digital marketing, access to information may have been what you thought were "good offerings" in the past. Now, these are just what the consumer expects as a starting point. So, what to do?

Well, one thing that hasn't changed, and won't in the future, is that few become great. So, this will make some people accept that fact and not even get out of the starting blocks. But, there is one more thing that I think we should all consider. When Mr. Collins states that “The few become great and the rest ultimately go away," I contend that agents will now go away much faster as the competition  and the landscape has changed. Faced with the comments above, doesn't it just make more sense to desire being great as opposed to just being good?

I would also contend that being good is harder… you are always looking over your shoulder. When you strive to be great, you are looking forward with more excitement, due to the dreams and goals of greatness you have subscribed to. So, how do you attempt to be great? Read on…

It’s simple, you need a new member to your Mastermind Group. You know what I am talking about,  I have written about this over the years. The Mastermind Group is from Napoleon Hill's Book, "The Master Key to Riches". One of the key parts of this book is that you have to have a Master Mind Group. People that are sympathetic and empathetic to your goals, dreams and desires. He goes on to suggest that if you have 5 members you are already a very wealthy individual.

So, where do you find a new member of the group to assist you? The answer is The Ohlson Group. You see, we do have a stake in your success. The more successful you become, the more successful we will be.

Time is wasting away… now is the time to be great. Jim Collins and Napoleon Hill have spelled it out,  and we are standing by to march forward with you in a mutual quest for greatness.

Until next time... good selling!

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The 5% solution: winners all around

Confused and concerned advisors in need of assistance

Prospects demand proof you're acting in their best interest

Many times being good is not good enough

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