I will start out by saying that the things listed above have happened before, and will happen again. People are starting to get worried. The American public has been used to an astronomical rise in the markets since President Trump was elected. Oops. We had the big downturn in February/March 2020 due to covid.
For us older agents/advisors, we remember the “Cold War” and the removal of the Berlin wall. Granted, I was young, but I do remember the Cuban Missile crisis, too. Okay, I will age myself, I was selling life insurance in Baltimore in 1974-1975 and my wife and I had our “gas passes” to fill up twice per week (only 10 gallons). I could go on and on with the dot com crash, 9/11, and more. But, again for those in the business for a while, these were the best times to be in the life and annuity business. Our “Safe Money” products were in demand. And, they still are. Please read on…
“Baby Boomers” and “Seniors” are concerned about rising costs… of course. But, they are very concerned about their retirement income. So, enter the Fixed Index Annuity with the lifetime income rider. You all know that the factors on the income riders for payout are much higher than the old “4% rule” that is being debunked. What about the people that just want to put their toes in the water and not lock up their money for a long period of time? They are sick of low interest cd’s.
Enter, the MYGA now paying 3.5% and more for a 5 year product. What to do about loss recovery? At the time of this writing the S&P 500 is down bout 10% from previous high. Most agree that if this stays, we are in a bear market. So, the consumer with $1million in equities could be down $100,000. Looking for a quick way to recover? Sure you are. The American public should consider buying another $100,000 of Life insurance. Now, don’t forget the fear of needing assistance as we get older. My mom’s monthly cost in an assisted living facility is $7200. So, get a Simplified Issue Single Premium Life policy with accelerated benefits for long term care type expenses.
So, being a Life Member of MDRT, I know that it is time to “close the deal.” The Ohlson Group wants and needs your business. Sure, we have products and so does everyone else. But, we have leads, client facing materials to get the conversation started, marketing pieces and more. So, stop the delay and visit (or re-visit if you went astray) and book a time with one of our marketing consultants to find out why agents from coast to coast refer to us as… a different experience.
For us older agents/advisors, we remember the “Cold War” and the removal of the Berlin wall. Granted, I was young, but I do remember the Cuban Missile crisis, too. Okay, I will age myself, I was selling life insurance in Baltimore in 1974-1975 and my wife and I had our “gas passes” to fill up twice per week (only 10 gallons). I could go on and on with the dot com crash, 9/11, and more. But, again for those in the business for a while, these were the best times to be in the life and annuity business. Our “Safe Money” products were in demand. And, they still are. Please read on…
“Baby Boomers” and “Seniors” are concerned about rising costs… of course. But, they are very concerned about their retirement income. So, enter the Fixed Index Annuity with the lifetime income rider. You all know that the factors on the income riders for payout are much higher than the old “4% rule” that is being debunked. What about the people that just want to put their toes in the water and not lock up their money for a long period of time? They are sick of low interest cd’s.
Enter, the MYGA now paying 3.5% and more for a 5 year product. What to do about loss recovery? At the time of this writing the S&P 500 is down bout 10% from previous high. Most agree that if this stays, we are in a bear market. So, the consumer with $1million in equities could be down $100,000. Looking for a quick way to recover? Sure you are. The American public should consider buying another $100,000 of Life insurance. Now, don’t forget the fear of needing assistance as we get older. My mom’s monthly cost in an assisted living facility is $7200. So, get a Simplified Issue Single Premium Life policy with accelerated benefits for long term care type expenses.
So, being a Life Member of MDRT, I know that it is time to “close the deal.” The Ohlson Group wants and needs your business. Sure, we have products and so does everyone else. But, we have leads, client facing materials to get the conversation started, marketing pieces and more. So, stop the delay and visit (or re-visit if you went astray) and book a time with one of our marketing consultants to find out why agents from coast to coast refer to us as… a different experience.
 | Until next time… good selling! Raymond J. Ohlson, CLU, CRC, LACP President and CEO The Ohlson Group 1-877-844-0900 |
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