There is no doubt that the coronavirus will have an impact on our marketing efforts. We can expect to see attendance down in retirement workshops, cancelation of appointments, and fear making some people want to just hunker down. But, this is too bad because this is when your clients and prospects need to see you. And, last but not least, you must keep your business growing... not just going.
So, what is an advisor/agent to do? Market differently is the answer.
The Ohlson Group will be putting out information to assist you in your success in this unique time. We will work with you in areas such as, but not limited to:
Many clients will still feel comfortable meeting face to face. Let them know that you will attempt to follow the 6 foot rule, no handshaking, and plenty of hand sanitizer for all. Last but not least… what are you going to tell them to make them feel more comfortable? We can help. Make an appointment to speak with one of our marketing consultants, and let’s turn lemons into lemonade. Stay safe, and wash your hands.
So, what is an advisor/agent to do? Market differently is the answer.
The Ohlson Group will be putting out information to assist you in your success in this unique time. We will work with you in areas such as, but not limited to:
- Online workshops (webcasts/webinars)
- How to utilize Facetime, GoToMeeting, or WebEx video conferencing software
- Sending information in PDF form to discuss with your prospects and clients.
- Even "overnighting" information that you can discuss over a phone meeting the next day
Many clients will still feel comfortable meeting face to face. Let them know that you will attempt to follow the 6 foot rule, no handshaking, and plenty of hand sanitizer for all. Last but not least… what are you going to tell them to make them feel more comfortable? We can help. Make an appointment to speak with one of our marketing consultants, and let’s turn lemons into lemonade. Stay safe, and wash your hands.
 | Until next time… good selling! Raymond J. Ohlson, CLU, CRC, LACP President and CEO The Ohlson Group 1-877-844-0900 |
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