While flying the other day, I looked up at the fasten seatbelt sign as the pilot said to stay in our seats as we may be hitting some turbulent air. So, of course I complied. But it got me thinking about a message we might want to be giving our clients and prospects... “Fasten seat belts while invested, as we may be hitting some market turbulence and volatility over the next several months.” But, instead of advising them that an oxygen mask will drop or that you can use the cushion as a flotation device, we can tell them the following, “During this turbulence, all monies in a fixed index annuity will be protected from loss of principal and previous gains.”
Now, can I continue to talk about airline experiences? A few months ago, we were flying back to Hilton Head from Indianapolis and ran into some rough weather. The pilot was a pro, but we circled quite a bit. He then advised the passengers that we were going to make a stop in Savannah to get some fuel as he was afraid that we might run out of gas. So, we landed, gassed up and were on our way without a hiccup. Well, let's remind the client that they won't run out of gas with a fixed index annuity. The gas we’re are talking about is the lifetime income. Doesn't matter how long you live or the weather situation, your income is guaranteed until the day you die.
So, for the passengers with the fixed index annuity, sit back, enjoy the flight as we will be landing shortly.
Now, can I continue to talk about airline experiences? A few months ago, we were flying back to Hilton Head from Indianapolis and ran into some rough weather. The pilot was a pro, but we circled quite a bit. He then advised the passengers that we were going to make a stop in Savannah to get some fuel as he was afraid that we might run out of gas. So, we landed, gassed up and were on our way without a hiccup. Well, let's remind the client that they won't run out of gas with a fixed index annuity. The gas we’re are talking about is the lifetime income. Doesn't matter how long you live or the weather situation, your income is guaranteed until the day you die.
So, for the passengers with the fixed index annuity, sit back, enjoy the flight as we will be landing shortly.
 | Until next time… good selling! Raymond J. Ohlson, CLU, CRC, LACP President and CEO The Ohlson Group 1-877-844-0900 |
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